A full-service market research firm providing consumer insights since 1979.
Our Story
City Research Solutions is a full-service custom marketing research and consulting firm established in the Madison, Wisconsin area in 1979. Every engagement is run by a full bench of senior insights professionals, each with decades of experience and no junior hand-offs, serving clients from Fortune 100 companies to emerging technology ventures.
Our team specializes in measuring consumer attitudes and behaviors, providing clients with meaningful insights across various touchpoints — including retail environments, residential settings, online platforms, and our own world-class research facilities.
Whether you need qualitative depth or quantitative rigor, we offer both, tailored to your specific research objectives and business goals.
Our Expertise
We combine decades of experience on thousands of projects with modern methodologies to deliver insights that matter.
We provide the research foundation needed to make confident, data-driven strategic decisions for your business.
Our competitive intelligence and consumer profiling help you identify opportunities to capture and grow market share.
Understanding consumer behavior at a deep level drives product innovation and messaging that increases your bottom line.
We explore the "why" behind consumer decisions through in-depth conversations, focus groups, and ethnographic techniques that reveal deeper motivations and unmet needs.
We measure and quantify consumer preferences through statistically robust surveys and advanced analytical techniques that provide clear, actionable data.
Let us help you uncover the insights that will drive your business forward.
Contact Us Today