AI-calibrated synthetic research, built on five decades of human consumer insight — so you can answer a new research question in about 90 seconds.
What it is
Pervasive Insights takes the studies you’ve already commissioned and uses them to build a synthetic panel of your buyers — calibrated to your own data, not a generic model. Once it’s built, you can put a new question in front of that panel and get a structured readout in minutes instead of weeks.
It’s the same kind of deliverable you commission today — a survey or a focus-group-style readout — calibrated to roughly 3 to 5 percentage points of real human response across the major areas of marketing. Fast, low-cost first reads that tell you which ideas are worth putting in front of real people.
How it works
We index the studies you’ve commissioned — from your most recent projects to your full corpus — as the foundation for calibration.
From that, we calibrate a synthetic panel of your buyers — re-calibrated with every new project and tracker wave so it stays current.
Field a survey or an interview-style read to your panel and get structured results in minutes — then take the close calls to a real human test.
Explore how it works, see a sample readout, and get in touch over at the Pervasive Insights site.
Visit pervasiveinsights.ai